PDF · 340 pages · English

The Digital Consulting Playbook

A Founder's Field Manual

38 chapters for the founder who has to ship something on Monday morning: mindset, sales, audience, offer, and operations.

$27One-time, USD. PDF delivered instantly.
GENEZ LLC
The Digital Consulting Playbook
A Founder's Field Manual
Mesut GENEZ

Who this is for

  • Solo consultants and small agency owners trying to escape time-for-money work.
  • Software founders who can ship a product but cannot ship a sale.
  • Operators who feel busy every day yet cannot point at a system that compounds.
  • Anyone tired of tactic-of-the-week content and ready to build a coherent business.

What you'll learn

Six modules across thirty-eight chapters. Each chapter opens with three time-boxed action steps so you can run the material the day you read it.

1

Mindset and goals

Lincoln's axe principle, SMART goals, the boxer's ring, the five traits of the new character, the RAS as your unpaid assistant. The foundation for everything tactical that follows.

2

Business model and value ladder

The three types of entrepreneurs, the growth flywheel, Russell Brunson's offer logic, Hormozi's value formula, choosing a business model, why digital consulting scales.

3

Audience, offer, and sales

The eight ideal-customer criteria, the perfect offer formula, the 4A sales system, the Belief-Story Hierarchy, pricing without apology.

4

Funnels, ads, and email

Meta ad architecture, deep funnel work, KPI dashboards that survive Monday-morning reality, email sequences that earn the next click.

5

Operations and team

The seven business functions, the Six P's, productivity systems that don't collapse, hiring and managing the first team, building delegation that compounds.

6

Frameworks and field tools

The YAKAN method, the four-step revenue ladder, repeatable templates and checklists you'll keep reaching for long after the read.

From the foreword

This book is field notes. For most of the last decade I have built software, built systems, and watched founders try to do business with whatever tools, scripts, and tactics happened to be loud at the time. The pattern is the same in every market I have worked in. The ones who put their attention on tools fall further behind. The ones who put their attention on systems get free. These thirty-eight chapters are the body of work I compiled for myself, refined through years of doing the work and watching others do it. The contribution here is the order, the clarity, and the practitioner's slant: these chapters are tuned for the person who has to ship something on Monday morning. Read it action-first. Every chapter opens with three time-boxed action steps: 15 minutes, 60 minutes, 3 hours. Pick one. Run it the day you read the chapter. The book pays you back in proportion to what you do with it, not in proportion to how many highlights you make.

About the author

Mesut Genez is a software engineer with 15+ years of experience and the founder of GENEZ LLC, the New Mexico software company behind Phoniq, Flowize, and Enablement Systems. The frameworks in this book are the ones he uses to run all three businesses at once — across product, sales, and operations.

One-time payment, no subscription

No recurring charges, no auto-renewal. As a digital product, all sales are final once downloaded — preview the content map and a sample of the foreword below before you buy.

Frequently asked questions

What format is the book in?

PDF, 340 pages. After payment you get an instant email with a private download link valid for seven days and up to five downloads.

Will there be a Kindle or paperback edition?

Possibly later. The PDF is the canonical version — searchable, copy-friendly, and updated when material is revised.

Is the content the same as your free LinkedIn or blog posts?

No. The book consolidates a decade of practitioner work into a single ordered curriculum. The free posts are individual tactical drops; the book is the operating manual.

Can I expense it through my company?

Yes. The Stripe receipt has GENEZ LLC's information and works as a business expense in most jurisdictions.

Refund policy?

All sales are final once you've downloaded — this is a digital product. That's why the content map, foreword sample, and module breakdown are laid out in full on this page; read them before you buy.

Ready to read it?

PDF, instant delivery, the action-first format that actually moves a business.

One-time, USD. PDF delivered instantly.